Braintree Clothing

Braintree Clothing

An authentic new look for fast-growing ethical clothing brand

Braintree is a sustainable fashion brand that have been trading in the UK for 12 years as a wholesaler supplying independent boutiques throughout Europe via their e-commerce website. We won a competitive pitch to rebrand their business with a focus to increase their profile in both women’s and men’s categories and develop their retail presence.

We created a textured, tactile, typographical logo combined with earthy tones and warm natural colour palette with a hand drawn illustrative style to give the brand a confident, authentic, human look and feel. The new brand was applied to an e-commerce website, garment labelling, packaging, signage, brochures and lookbooks and has been met with positive feedback and increased sales.

“We commissioned Jory & Co to revamp our brand following a pitch that stood out visually and conceptually from a cast of creative agencies. This was a big decision for us, after trading for 10 years we wanted a new look that would have an immediate impact. The feedback from our customers was instant and overwhelmingly positive. We continue to be complimented on the ‘new look’ Braintree. Ben struck an immediate cord with the team and their interpretation of our brand was spot on and also added value with fresh suggestions on other aspects of our business in line with our ethos.”

John Snare – Owner, Braintree Clothing

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