An authentic new look for fast-growing ethical clothing brand
Braintree is a sustainable fashion brand that have been trading in the UK for 12 years as a wholesaler supplying independent boutiques throughout Europe via their e-commerce website. We won a competitive pitch to rebrand their business with a focus to increase their profile in both women’s and men’s categories and develop their retail presence.
We created a textured, tactile, typographical logo combined with earthy tones and warm natural colour palette with a hand drawn illustrative style to give the brand a confident, authentic, human look and feel. The new brand was applied to an e-commerce website, garment labelling, packaging, signage, brochures and lookbooks and has been met with positive feedback and increased sales.