We re-launched a financial broker with a fresh new brand, aligned with a comprehensive website rebuild to help it stand out in a crowded market
Building on CPC Finance’s strong industry reputation, we refreshed the CPC brand to give them a professional and modern feel that set them apart from their somewhat mundane competitors. Working with the fantastic team at Stand Agency, we completely overhauled CPC’s existing website and included a two-tiered structure, tailoring content for both its consumer and business clients. We created new content and copy for its direct consumer audience, explaining CPC’s financial services and products in a straight-forward, jargon-free way.
We then helped CPC embrace its new brand by applying the design to a number of touch-points, including stationary, financial documentation, forms, social media and corporate brochures. To promote the re launch we ran a social media competition which achieved 400 new followers, close to 50 entries and approximately 500 new site visits.