CPC Finance

CPC Finance

We re-launched a financial broker with a fresh new brand, aligned with a comprehensive website rebuild to help it stand out in a crowded market

Building on CPC Finance’s strong industry reputation, we refreshed the CPC brand to give them a professional and modern feel that set them apart from their somewhat mundane competitors. Working with the fantastic team at Stand Agency, we completely overhauled CPC’s existing website and included a two-tiered structure, tailoring content for both its consumer and business clients. We created new content and copy for its direct consumer audience, explaining CPC’s financial services and products in a straight-forward, jargon-free way.

We then helped CPC embrace its new brand by applying the design to a number of touch-points, including stationary, financial documentation, forms, social media and corporate brochures. To promote the re launch we ran a social media competition which achieved 400 new followers, close to 50 entries and approximately 500 new site visits.

www.cpcfinance.co.uk

“It has been a breath of fresh air working with Jory & Co, their down-to-earth and no-nonsense approach made the rebrand process run smoothly from start to finish. Feedback has been overwhelmingly positive and most importantly the updated site has had a big impact on our direct clients / investors, with an increase of 70% in direct traffic in the first 6 months since launch. We now feel much more confident in directing people to our website with both clients and lenders find it a really useful portal of information.”

Julie Griggs – Director, CPC Finance

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