Cribber

Cribber

A friendly, down-to-earth visual identity with a focus on communication for this ambitious tech start-up

Cribber is a mobile service that allows worksites to save time and money by efficiently communicating important information directly to their workforce. It helps facilitate more targeted and effective communication leading to higher productivity, enhanced safety and a greater sense of community.

They approached us early on in their development to refresh their original look and feel, which they felt wasn’t reflecting the true essence of their brand. The identity

had to be modern and professional but at the same time fun and engaging, nothing too serious or corporate. We created a friendly, down-to-earth brand that focuses on communication and engagement, combined with the colloquial banter of the worksite. While the initial tone is targeted towards large construction sites and the oil and gas industry, the brand had to be flexible enough to expand into other markets.

www.cribber.com

“As we’re a startup, Jory & Co initially helped us identify and establish our visual identity. They were great at providing guidance and at talking through their excellent concepts and ideas, which helped our decision making process. Jory & Co then provided clear app and website design guidelines, allowing our developers to implement their ideas efficiently. They’re a great team to work with and we’d recommend them to any startup looking to stamp their mark in the business world.”

Mike Watson – Founder, Cribber

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