A friendly, down-to-earth visual identity with a focus on communication for this ambitious tech start-up
Cribber is a mobile service that allows worksites to save time and money by efficiently communicating important information directly to their workforce. It helps facilitate more targeted and effective communication leading to higher productivity, enhanced safety and a greater sense of community.
They approached us early on in their development to refresh their original look and feel, which they felt wasn’t reflecting the true essence of their brand. The identity
had to be modern and professional but at the same time fun and engaging, nothing too serious or corporate. We created a friendly, down-to-earth brand that focuses on communication and engagement, combined with the colloquial banter of the worksite. While the initial tone is targeted towards large construction sites and the oil and gas industry, the brand had to be flexible enough to expand into other markets.
Mike Watson – Founder, Cribber