A vibrant fun visual identity for new electronic music events company
Electric Dreams is an outdoor electronic music brand that hosts large parties in venues such as Yas Island throughout the UAE. It’s set up by the team who run the award-winning ‘Electric Days’ rooftop club night in Dubai. The weekly parties focus on underground electronic music in a bespoke rooftop setting with fresh, innovative decorations and an unpretentious friendly crowd.
Electric Dreams approached us to design a new visual identity and icon that can be used as a stand alone symbol for the events. The identity had to work along-side the current neon-lights branding of ‘Electric Days’ and be modern, fresh and flexible – working well on different marketing materials such as posters/flyers, wristbands, facebook banners, signage and merchandise.