Positioning a luxury surf brand in paradise
iSurf is a luxury watersports company based out in the picturesque Seychelles. They offer surf lessons for all levels, stand-up paddle boarding, body surfing and a surf excursion service to a range of high-end guests. They approached us to refresh their brand, help reinforce their position as the pre-eminent luxury surf brand in the Seychelles, and attract more clients. The new brand had to be sophisticated and modern, and also work hard to differentiate their brand from an internet provider who shared a similar name on the island.