A powerful brand and website for Bear Grylls personal trainer
Roland Feizo is a former gymnast and one of the top personal trainers in the UK (he successfully conditioned Bear Grylls to do 1000 pushups in a row!). He approached us to help take his already successful fitness business to the next level, helping attract new clients and top talent to join his growing team of well-being specialists. We decided to do a complete rebrand, focusing on his engaging personality and his results-driven whole-body transformation packages.
We created a bold, eye-catching brandmark focusing his initials ‘RF’ that reflects his forward-thinking, results-focused training techniques. The new visual identity was applied to all merchandise, marketing collateral and new responsive website complete with a booking system. We art-directed a photoshoot to capture him and his team doing what they do best. Training, educating and motivating their clients while having a laugh.