A modern online presence and brand refresh for one of New Zealand's most respected growers
Established in 1978, Woodhaven Gardens is a commercial growing operation located on the fertile plains of the Horowhenua Region of New Zealand. They farm in excess of 1000 acres, producing and distributing quality vegetables nationally and internationally. They were looking increase the export side of the business, attract the best talent and promote ‘Hortrac’ a cloud based farm management system that they’ve recently developed. As such, they desperately needed to refresh their logo and update their website to better reflect the quality their produce and their position as one of New Zealand’s most innovative and progressive growers.
First we refined their logo, redrawing and modernising the icon, simplifying the text and updating the colour palette. We then completely redesigned their website, creating a user-friendly, engaging site that is responsive, working equally as well on mobile, tablet and desktop devices. We commissioned a professional photoshoot to capture all aspects of life on the farm, it was important to highlight the community / family spirit which plays such an important role in the business.