Conservation Leadership Programme

Conservation Leadership Programme

Brand refresh and new website for global conservation partnership.

The Conservation Leadership Programme (CLP) is a partnership between three of the world’s leading biodiversity conservation organisations. Drawing upon the expertise of conservation professionals from across the globe, they direct project funding and training to early career leaders from developing countries who are tackling priority conservation challenges.

Working with IntexDigital we refreshed their brand identity and completely redeveloped their website and marketing collateral. The brief was to design and develop a modern, responsive, user-friendly site that was image heavy, making the most of the engaging photography available.

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The results

Within six months of launch…

Users increased by 91%

Sessions increased by 76%

Page views increased by 59%

Organic search acquisition increased by 147%

“Jory & Co’s creativity, visual clarity, and rational approach has successfully delivered a refreshed brand for the Conservation Leadership Programme and completely new look to our website. We felt that they really got to understand and care about our work, and that of our grantees, and they clearly wanted to ensure we was portrayed in the best possible light. It’s been a pleasure working with such an amicable and professional agency.”

Stuart Paterson – Executive Manager, Conservation Leadership Programme

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