Menhaden Capital

Menhaden capital

We helped this new energy efficiency focused Investment Trust launch on the London Stock Exchange

New green Investment Trust ‘Menhaden Capital PLC’ specialises in opportunities arising from the green industrial revolution: it invests in companies and assets that are benefiting from growing global demand for energy and resource efficiency, such as LED Light bulbs, electricity smart meters, water desalination, and wind farms. They enlisted our help at an early stage to create a corporate brand identity and marketing materials to promote their offering and secure seed investors. They proceeded to raise £80 million and listed an IPO on the London Stock Exchange on the 29th July 2015.

‘Menhaden’ is a small fish that plays a vital role in sustainable marine eco-systems. We took inspiration from this with the creation of a subtle overlapping scale pattern and the ocean blue / green colour palette. We then designed a bespoke serif typographic logo. The combination of two created a perfect balance of tradition and the forward-thinking characteristics of the trust. The eye-catching design was applied to all marketing materials – including the prospectus, investor slide deck, factsheets, stationery and website.

“Ben and his team rock. Jory & Co has now branded five businesses for me – and each one is a masterpiece. They always go the extra mile and nothing is too much trouble. Their professional design was a key factor in Menhaden’s successful launch and they’re a pleasure to work with.”

Ben Goldsmith – CEO, Menhaden Capital

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