Roland Fitness

Roland Fitness

A powerful brand and website for Bear Grylls personal trainer

Roland Feizo is a former gymnast and one of the top personal trainers in the UK (he successfully conditioned Bear Grylls to do 1000 pushups in a row!). He approached us to help take his already successful fitness business to the next level, helping attract new clients and top talent to join his growing team of well-being specialists. We decided to do a complete rebrand, focusing on his engaging personality and his results-driven whole-body transformation packages.

We created a bold, eye-catching brandmark focusing his initials ‘RF’ that reflects his forward-thinking, results-focused training techniques. The new visual identity was applied to all merchandise, marketing collateral and new responsive website complete with a booking system. We art-directed a photoshoot to capture him and his team doing what they do best. Training, educating and motivating their clients while having a laugh.

“This was big step for my business but Ben and his team immediately made me feel at ease and were very professional, patient, thorough and great at sharing their knowledge and expertise. I really enjoyed the whole process and was amazing seeing the ideas come to life. It’s almost as if they’re mind readers! The new site and branding have had a big impact on my business and has helped renew my enthusiasm. It’s also taught me so much about branding and design and the importance of doing things the right way.”

Roland Feizo – Owner, Roland Fitness

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