What we did
  • Naming
  • Strategy
  • Brand Identity
  • Website
  • Guidelines

Darts Union is a new digitised darts experience that brings friends together for ridiculously competitive fun. They’ve re-engineered darts for the 21st century with a range of fast and exciting multiplayer games.

We designed a fun and fluid brand identity inspired by the movement of darts flying. The logomark has a retro feel as nod to the more traditional dart halls of old but with modern twist. The vibrant gradients and bold impactful secondary font help bring it to life and give it added personality.