Microplastics are no longer just an environmental issue – they’re inside us. When a major new documentary ‘The Plastic Detox’ set out to expose the hidden health crisis caused by toxic chemicals in plastics, we were brought in to build the campaign brand, messaging, film title animation and website to help turn viewers into action-takers.

The challenge

For decades, the plastics crisis has been framed as a pollution problem. Something happening out there – in the oceans, in landfill, in the environment. But the science has shifted. Dramatically.

Microplastics and the toxic chemicals they carry are now found in human blood, breastmilk, placentas, and even embryos. They’re being linked to rising infertility, hormonal disruption, early puberty, metabolic conditions and certain cancers. This isn’t just an environmental emergency anymore. It’s a human health crisis, and it couldn’t be more personal.

The challenge was to build a campaign that matched the urgency of that reality. One that didn’t flinch from the truth, but also didn’t leave people paralysed by it.

The idea

Our Bodies: No Place For Plastics.

The campaign needed to land hard and fast. People needed to feel it in their gut, and then immediately know what they could do about it. So we built a visual identity and messaging system with two distinct but connected personalities.

The campaign itself is confrontational by design. Bold, unapologetic, all-caps type. A monochrome black-and-white palette sliced through with a toxic green representing the forever chemicals and microplastics silently accumulating inside us. Photography is raw and desaturated, or images with microplastics rendered in that toxic green, making the invisible feel viscerally real. Nothing is softened.

Particles run throughout the entire visual language, a constant reminder that these things are everywhere, surrounding us, inescapable.

That same thinking drove the film title animation. Plastic-textured letterforms slowly disintegrate into a toxic, drifting cloud. It sets the tone from the first frame.

The campaign’s call to action ‘Unplastic Your Life’ flips the script. After the gut punch, it hands people something they can actually do.

Which is where the website comes in. Deliberately different in tone. Positive, clean, solutions-first. A resource hub designed to answer the question every viewer will have when the credits roll: what do I do now? Easy navigation, clear actions, a warmer palette, subtle animation and pixelated transitions that carry just enough of the campaign’s energy without the confrontation.

The outcome

The ‘Unplastic Your Life’ campaign launched alongside ‘The Plastic Detox’ documentary, giving viewers and the broader coalition of 100+ partner organisations, a unified visual and verbal identity to rally around. From individual swaps people can make at home, to pushing for systemic change, the campaign provides both the urgency and the roadmap.

unplasticyourlife.com

We’ve partnered with Blue Marine Foundation since 2017, and this new website is the result of that long-standing collaboration, a true labour of love. Rooted in a deep UX strategy, the site is bold, modern and user-first, bringing together over 50 projects, immersive media and powerful storytelling. It finally gives BLUE the digital home their mission to protect the ocean deserves.

The Challenge
Blue Marine Foundation (BLUE) is one of the world’s leading ocean charities, running more than 50 projects across eight strategic units. We’d first built their website back in 2017, but as the organisation grew, the site struggled to keep up. It didn’t reflect the scale of their ambition, the impact of their work, or the innovation behind their campaigns. BLUE needed a modern, solution-led platform that could tell their story clearly, inspire action, and bring together a vast and complex mix of projects, news, films and data in one place.

The Idea
We kicked off with an in-depth UX strategy process, mapping audiences, journeys and content needs to make sure the site worked as well for funders and partners as it did for the public. From there, we designed a bold but unobtrusive visual style – letting films, photography and infographics take centre stage while keeping navigation simple and intuitive. We restructured content around BLUE’s mission pillars, ensuring projects, campaigns and news could link seamlessly together. And we created space for new features including science and education hubs, an interactive project map, and showcases for immersive XR experiences.

The Outcome
The result is a bold, modern website that does justice to BLUE’s extraordinary work. It’s clear, engaging and easy to navigate, giving every visitor, whether a school student, policymaker, or philanthropist, a reason to explore further and get involved. For BLUE, it’s become a central hub for campaigns, partnerships and resources; for us, it’s a project we’re incredibly proud of, built on years of collaboration and a genuine passion for protecting the ocean.

bluemarinefoundation.com

The brief

The DHD Foundation came to us at a pivotal point. With a growing network of partners and an expanding footprint across the UK and Sri Lanka, they needed a brand and website that better reflected who they are and where they’re headed.

Founded by Daisy Honeybunn and Pravin Mukhi, the Foundation funds and supports charitable organisations making a long-term difference — particularly in the fields of education, conservation and environmental protection. Their approach is grounded in equity, collaboration and impact. But their existing brand and website weren’t doing justice to the powerful work they were enabling.

Our brief? Create a contemporary new identity and digital presence that clearly communicates their purpose, showcases their partnerships, and helps them tell their story with confidence.

The idea

At the heart of the new brand is a simple but powerful creative idea: Shaping futures. Whether it’s helping a child access education or protecting precious biodiversity, everything the DHD Foundation does is about creating the conditions for people and the planet to thrive. We brought this idea to life through a bold new identity — one that balances warmth and clarity with a sense of energy and ambition.

The brand

The brand system centres around a striking black and vibrant yellow palette — confident, contemporary and full of intent. Paired with clean, modern type and an elegant line-based logo that nods to connection and direction, it’s a look that feels as at home in the environmental space as it does in education.

Stunning, human-centred photography brings a strong emotional connection, while a flexible grid system and simplified messaging help unify the Foundation’s wide-ranging work under one cohesive voice.

The logo is inspired by the Vesica Piscis, a geometric shape formed by the overlap of two circles. Traditionally a symbol of unity, potential and transformation, the perfect fit for a foundation focused on partnership and long-term impact. It also subtly echoes the idea of paths crossing and new futures being formed.

The website

The new website is more than a digital brochure, it’s a window into the world the Foundation is helping to shape. Built on WordPress, it’s fully responsive, easy to manage, and future-ready. The content structure gives space for storytelling, impact reporting, and the opportunity to showcase the Foundation’s growing list of partners. It also invites new potential collaborators to get in touch and learn more. We kept the user experience clean and intuitive, letting the content shine and guiding visitors through the Foundation’s vision, values and the difference they’re making.

The outcome

The new identity has helped the Foundation move forward with confidence. It’s modern, distinctive and built around a clear narrative giving Daisy, Pravin and the team a stronger platform to build partnerships, share their impact, and shape more futures together.

thedhdfoundation.org.uk

The Gatsby Foundation is driving a multi-year initiative to increase T-level adoption in England, focusing on the Engineering & Manufacturing (E&M) sector. The goals to boost the number of SMEs offering T-level industry placements and elevate T-levels as high-quality qualifications to address skills shortages in E&M SMEs.

We partnered with our friends at Jack&Grace to develop a distinctive, cohesive visual identity for a campaign under the theme “Tomorrow’s Talent, Today”.

The identity had to engage the E&M SME audience across five sub-sectors: Automotive, Aerospace, Maritime, Energy, and General Manufacture. Be versatile for all communications and resonate with project partners and intermediaries. Support four mini-campaigns in partnership with MakeUK, Royal Academy of Manufacturing, Enginuity, and Engineering UK.

The design features a bold industrial modular grid system paired with a distinctive colour palette inspired by safety signage for each sector. Typography is clean and impactful, drawing inspiration from instruction manuals, while imagery combines aspirational micro and macro perspectives to reflect the diversity and scope of the E&M sector.

SourceMaterial is a non-profit organisation dedicated to uncovering stories at the intersection of climate change, corruption, and democracy. They specialise in exposing underreported issues of public interest, always adhering to the highest standards of investigative journalism. Their strict editorial code ensures their partners in mainstream media can rely on their work for accuracy, fairness, and a steadfast commitment to ethical reporting.

As a small but fearless team of investigative journalists, SourceMaterial tackles complex and challenging stories. They focus on revealing the hidden forces shaping politics, society, and the environment—stories with far-reaching implications for everyone.

The Challenge
SourceMaterial approached Jory&Co to refresh their brand and design a modern website capable of showcasing their impactful investigations. They needed a visual identity that would encapsulate their ethos of ‘Revealing the Truth’ while presenting their work in an engaging and accessible way.

The Solution
We developed a brand and website that reflect the gritty, layered nature of SourceMaterial’s work. The design combines:

• Powerful photography to capture the gravity of their investigations.
• Modern typography and clean editorial layouts to ensure clarity and professionalism.
• A mature, earthy colour palette paired with layered and ripped textures, symbolising the effort and murky nature of uncovering hidden truths.

The result is a distinctive look and feel that resonates with SourceMaterial’s mission while bringing their stories to life online.

source-material.org

Biodiversity is declining at an unprecedented rate, and the pressures driving this decline are intensifying.

The Ecological Restoration Fund (ERF) is new grant-making foundation created to fund organisations and projects around the world that strive to enhance the diversity and complexity of the natural world, promoting a vibrant, green future for all.

Their focus is on initiatives that not only contribute to ecological protection and restoration but also create dynamic economic, social, and cultural opportunities for local communities, particularly indigenous peoples.

We created the brand identity and bespoke website to showcase their vision of a vibrant, healthy planet with thriving ecosystems where communities develop in harmony with nature.

The Sustainable Food Trust was founded in response to the worsening human and environmental crises that are associated with the vast majority of today’s food and farming systems. Their work is informed by the belief that policymakers, businesses and civil society organisations will be empowered to act when there is sufficient pressure from informed public opinion.

Jory&Co helped SFT undertake an extensive brand refresh to position them as a modern, trustworthy, global organisation at the heart of accelerating the transition to more sustainable food and farming systems that nourish the health of both people and planet. This included a refreshing their logo, overarching brand and website, as well as the creation of conference assets and reports.

sustainablefoodtrust.org

On behalf of a multi-client partnership, we were tasked with creating an interesting, public-facing report which would turn complex information into a digestible piece of communication that would motivate action.

Applying the Make My Money Matters branding, we developed a series of three dimensional infographics, a digital report and social media posts which would be launched across the UK media.  

The report has been featured on Sky News, Money Marketing and Pensions Age to name a few.

The Duke of Edinburgh’s Award’s brand had grown tired. It felt formulaic, lacked impact, and no longer reflected the modern, progressive organisation DofE had become.

We were brought in to evolve the visual identity and tone of voice — building on what already existed, but pushing it further. The brief was clear: keep DofE in the right space. Not trying to be cool, not playing it safe. Still challenging, still fun, still credible — just with more emotion and energy behind it.

The refreshed brand is bolder and more contemporary. A punchier colour palette, photography that feels emotional rather than literal — unexpected angles, colour treatments that stop you mid-scroll — and a tone of voice that’s inspiring, motivating, and refreshingly to the point.

We also developed comprehensive brand and partner guidelines, giving everyone in the DofE ecosystem the tools and clarity to use the system consistently and confidently.