A mature brand for a maturing renewable energy business

Infinis is one of the UK’s largest independent renewable energy generators, quietly powering the country’s transition to a lower-carbon future. What started as a landfill gas business has grown into a diverse portfolio spanning solar, battery storage and flexible generation.

The Challenge

Infinis had the expertise, scale and track record. Its brand no longer reflected the business it had become.

The identity felt fragmented – inconsistent typography, colours and applications across the organisation. The website underrepresented key parts of the business, buried important content, and said little about Infinis’ strategy, innovation or long-term ambitions.

Rather than starting from scratch, the goal was to evolve the brand carefully: retain the equity people already recognised, while creating something more confident, modern and mature.

The Solution

We partnered with Infinis on a complete brand evolution and digital transformation.

Beginning with brand strategy and messaging, we refined how the business talks about its role in delivering a more resilient, low-carbon energy system. We developed a clearer narrative that better communicated both its heritage and its future, helping audiences understand the breadth of its renewable energy portfolio and long-term vision.

Visually, we modernised the brand through thoughtful evolution rather than revolution. The logo was refined, typography simplified, the colour palette streamlined and the overall identity made more cohesive and flexible. Motion design brought the refreshed identity to life, reinforcing the themes of continuous power generation and forward momentum. The idea at the centre of it: clean power, always on. It’s why the infinity mark exists — methane, solar and battery, three technologies working in a loop to deliver reliable clean power 24 hours a day.

We then translated the new brand into a completely redesigned website. Through UX strategy, information architecture and content planning, we created a clearer journey for a wide range of audiences, including government, investors, energy buyers, communities and prospective employees.

Alongside the website, we developed brand guidelines, infographics and motion assets, giving Infinis’ own team a flexible visual system they can apply consistently across every touchpoint.

The Outcome

The result is a brand that finally reflects the scale, ambition and maturity of the organisation behind it — more confident, credible and future-focused, while preserving the equity Infinis has built over many years.

The new website gives Infinis a stronger platform to tell its story and engage a broader range of audiences, supporting everything from policy engagement and investment to recruitment and commercial growth. Most importantly, it’s a brand system built to keep evolving alongside the business.

infinis.com

Microplastics are no longer just an environmental issue – they’re inside us. When a major new documentary ‘The Plastic Detox’ set out to expose the hidden health crisis caused by toxic chemicals in plastics, we were brought in to build the campaign brand, messaging, film title animation and website to help turn viewers into action-takers.

The challenge

For decades, the plastics crisis has been framed as a pollution problem. Something happening out there – in the oceans, in landfill, in the environment. But the science has shifted. Dramatically.

Microplastics and the toxic chemicals they carry are now found in human blood, breastmilk, placentas, and even embryos. They’re being linked to rising infertility, hormonal disruption, early puberty, metabolic conditions and certain cancers. This isn’t just an environmental emergency anymore. It’s a human health crisis, and it couldn’t be more personal.

The challenge was to build a campaign that matched the urgency of that reality. One that didn’t flinch from the truth, but also didn’t leave people paralysed by it.

The idea

Our Bodies: No Place For Plastics.

The campaign needed to land hard and fast. People needed to feel it in their gut, and then immediately know what they could do about it. So we built a visual identity and messaging system with two distinct but connected personalities.

The campaign itself is confrontational by design. Bold, unapologetic, all-caps type. A monochrome black-and-white palette sliced through with a toxic green representing the forever chemicals and microplastics silently accumulating inside us. Photography is raw and desaturated, or images with microplastics rendered in that toxic green, making the invisible feel viscerally real. Nothing is softened.

Particles run throughout the entire visual language, a constant reminder that these things are everywhere, surrounding us, inescapable.

That same thinking drove the film title animation. Plastic-textured letterforms slowly disintegrate into a toxic, drifting cloud. It sets the tone from the first frame.

The campaign’s call to action ‘Unplastic Your Life’ flips the script. After the gut punch, it hands people something they can actually do.

Which is where the website comes in. Deliberately different in tone. Positive, clean, solutions-first. A resource hub designed to answer the question every viewer will have when the credits roll: what do I do now? Easy navigation, clear actions, a warmer palette, subtle animation and pixelated transitions that carry just enough of the campaign’s energy without the confrontation.

The outcome

The ‘Unplastic Your Life’ campaign launched alongside ‘The Plastic Detox’ documentary, giving viewers and the broader coalition of 100+ partner organisations, a unified visual and verbal identity to rally around. From individual swaps people can make at home, to pushing for systemic change, the campaign provides both the urgency and the roadmap.

unplasticyourlife.com

Eldon – Navigating ocean risk and opportunity

Eldon is a new strategic advisory firm helping industry leaders, investors and governments protect their commercial and sovereign interests as ocean and coastal conditions change. Founded by Maya Delaney and named after her grandmother, the firm is rooted in The Bahamas — a country where a single storm can wipe out more than a quarter of GDP.

We created the brand identity and website to launch it.

The challenge

The data on ocean risk already exists. Models, disclosure frameworks and screening tools can quantify exposure across just about any sector or geography. What they can’t do is tell a family office, a port operator or a finance ministry what to actually do about it.

That’s the gap Eldon works in. So the brand had to signal judgement, not information. A firm senior people take advice from, and it had to do that from day one.

It also had to avoid two well-worn looks: the ocean NGO, all blues and waves and urgency, and the generic advisory firm, all navy and stock photography. Neither would have been true.

Maya came to us with an unusually clear vision and, luckily for us, very good taste. Elegant, authoritative, deliberate. Sophisticated but understated. Our job was to build it properly and push back where it needed pushing.

The idea

Calm authority. Where most ocean work reaches for alarm, Eldon acknowledges the complexity and demonstrates it’s comfortable navigating it. Composed, unhurried, precise.

That runs through everything. The tone is grounded in experience and judgement rather than advocacy – no frantic urgency, no doom. The palette takes its cues from the Bahamian landscape rather than the sea itself: warm earth tones, sand, deep brown, a restrained natural range that reads as considered rather than corporate. Typography does the heavy lifting – elegant, spacious, confident enough to hold a page on its own.

Two things give Eldon a look that’s recognisably its own. The first is a duotone treatment for photography – images rendered in the brand’s earth tones rather than left literal, so the ocean is present without ever being the point. The second is a set of bespoke illustrations, drawn for Eldon and used across every piece of material the firm produces. Between them, a page is identifiable as Eldon’s before you’ve read a word of it.

Movement is deliberate and slight. Just enough to make the site feel alive without ever hurrying the reader. The whole thing is built to be read at the pace the decisions it discusses deserve.

The outcome

Eldon launched with a complete, cohesive identity – wordmark, website, business cards, LinkedIn presence – that looks like a firm with far more history behind it than it has.

The response was immediate. Within a day of rollout, Maya’s professional network came back to her, many of them referencing the branding and website directly. For a firm whose credibility is the product, that’s the result that counts.

Maya is one of the most impressive people we’ve worked with. A joy across the whole team, and we’ve no doubt the firm will be a huge success.

eldon.global

We’ve partnered with Blue Marine Foundation since 2017, and this new website is the result of that long-standing collaboration, a true labour of love. Rooted in a deep UX strategy, the site is bold, modern and user-first, bringing together over 50 projects, immersive media and powerful storytelling. It finally gives BLUE the digital home their mission to protect the ocean deserves.

The Challenge
Blue Marine Foundation (BLUE) is one of the world’s leading ocean charities, running more than 50 projects across eight strategic units. We’d first built their website back in 2017, but as the organisation grew, the site struggled to keep up. It didn’t reflect the scale of their ambition, the impact of their work, or the innovation behind their campaigns. BLUE needed a modern, solution-led platform that could tell their story clearly, inspire action, and bring together a vast and complex mix of projects, news, films and data in one place.

The Idea
We kicked off with an in-depth UX strategy process, mapping audiences, journeys and content needs to make sure the site worked as well for funders and partners as it did for the public. From there, we designed a bold but unobtrusive visual style – letting films, photography and infographics take centre stage while keeping navigation simple and intuitive. We restructured content around BLUE’s mission pillars, ensuring projects, campaigns and news could link seamlessly together. And we created space for new features including science and education hubs, an interactive project map, and showcases for immersive XR experiences.

The Outcome
The result is a bold, modern website that does justice to BLUE’s extraordinary work. It’s clear, engaging and easy to navigate, giving every visitor, whether a school student, policymaker, or philanthropist, a reason to explore further and get involved. For BLUE, it’s become a central hub for campaigns, partnerships and resources; for us, it’s a project we’re incredibly proud of, built on years of collaboration and a genuine passion for protecting the ocean.

bluemarinefoundation.com

To coincide with landmark Global Plastics Treaty negotiations taking place at INC-5, Jory&Co have launched a shocking campaign exposing the influence of fossil fuel industry on negotiations and calling for cap on plastic production.

Plastic is the oil and gas industry’s Plan B. It currently represents 12% of the world’s oil demand and 8.5% of gas demand. Plastic production is responsible for 5.3% of global greenhouse gas emissions. A figure that is set to double by 2050, unless production is capped. Meanwhile, globally just 9% of plastic is recycled. To tackle climate change, protect our health and prevent pollution, we need to cap production now.

The campaign is running across OOH and DOOH in locations across Busan and Seoul, South Korea, as well as in print, on newspaper wrappers, and across social and digital channels. Advertising drives to a rich and dynamic website that gives politicians, journalists, negotiators, activists and the general public the facts they need to understand, communicate and take action on the link between plastics, oil and emissions.

capplasticproduction.org

Founded in 2019 by a small group of volunteer lawyers, Lawyers for Climate Action NZ has grown into a nationwide organisation with over 400 members and a dedicated legal team. As the impacts of climate change intensified — and New Zealand’s climate response continued to stall — the organisation recognised the need to strengthen how it communicates its work, voice and impact. Jory&Co partnered with Lawyers for Climate Action NZ to refresh the brand and build a clear, confident platform and toolkit that could support their growing influence and advocacy.

The challenge

While the organisation’s legal work and credibility were strong, its brand and digital presence no longer reflected its scale, ambition or authority. Messaging was fragmented, visual tools were limited, and the website and social channels struggled to clearly explain complex legal issues in an distinctive and consistent way. The challenge was to evolve the brand without losing trust and to create a system that could support campaigning, membership growth and public engagement.

The solution

We delivered a full brand refresh, including brand strategy, visual identity, tone of voice and detailed brand guidelines. The new identity brings together three core ideas:

A shared responsibility to act on climate change through the law, expressed through a distinctive thumbprint mark.
Curved forms inspired by weather systems and isobars, reflecting scientific urgency and pressure.
Aotearoa New Zealand revealed in negative space, grounding the work in place and purpose.

The visual system pairs a bold black-and-white base with urgent orange and warm greys, supported by confident, authoritative typography. Alongside this, we developed clear messaging, a social media strategy, flexible templates and motion assets to help the team communicate consistently across channels.

We also designed and built a new website that makes complex legal advocacy easier to understand, while giving the organisation a strong, credible public voice.

The result

Lawyers for Climate Action NZ now has a clear, distinctive and authoritative brand that reflects its role as a leading legal voice on climate action. The new identity and website support stronger public engagement, clearer storytelling and more confident advocacy – helping the organisation speak truth to power with clarity, credibility and impact.

lawyersforclimateaction.nz

Orchestral is an AI-first healthcare data company building the world’s largest healthcare-specific datasets. Their platform turns fragmented clinical data into real-time insights that improve outcomes at both a personal and population level. They asked us to create a brand that finally matched the scale of their ambition — confident, human, and rooted in the power of AI.

The Challenge

AI is transforming the world, but healthcare is at risk of being left behind. Without access to rich, healthcare-specific data, AI can’t solve the problems that matter most. Orchestral was closing that gap, but their existing brand didn’t communicate the importance of what they’d built. It felt too generic, too safe, and didn’t reflect their pioneering role in AI-driven healthcare. They needed a sharper story, a distinctive identity, and a website that could explain complex science in a simple, engaging way.

The Idea

Every patient is unique, and so is their data.
We built the brand around the transformation from vast, messy, disconnected data to clarity and insight.

Inspired by the real nature of healthcare data (fragmented and untidy) the brand shows information being brought into harmony, visually expressing the Orchestral name in a modern, digital way.

The Solution

We created an identity that brings their data story to life. A modular, geometric circular system that shows information connecting and forming meaning, paired with fluid motion to help guide navigation and storytelling. Bold vibrant greens with energetic accents sets them apart from the sea of clinical blues in health-tech, supported by clean, confident typography to reinforce trust and clarity.

We redesigned their website around a human-first experience, simplifying complex ideas through benefit-led messaging, clear product explainers and visuals that highlight the impact of AI-ready data. To support long-term growth, we delivered a full suite of marketing assets and comprehensive guidelines ensuring the brand remains consistent and easy to scale across product, sales and partnerships.

The Outcome

A bold and differentiated brand now positioned to lead healthcare forward. A story that finally shows the scale of their innovation. A clearer way for customers to understand the essential role of healthcare-specific data in the AI era.

From defence to design – giving military textiles a new purpose

Ramco UK is one of the UK’s most established names in surplus asset recovery, with 25 years spent turning what other businesses write off into something useful again. When the Ministry of Defence appointed Ramco as its official reseller of surplus textiles, it saw a chance to go further than resale. The result is Operation Upcycle — a national initiative turning thousands of ex-military garments into contemporary fashion, built with a leading UK fashion school, His Majesty’s Prison Service and veterans’ charities including Help for Heroes.

The Challenge

Operation Upcycle needed an identity of its own — distinct from Ramco’s more corporate, industrial branding, but still clearly part of the same trustworthy family. It had three audiences to win over at once: environmentally conscious shoppers and fashion buyers who’d actually pay for the clothes, press and media who’d tell the story, and the universities, charities and retailers Ramco wanted lined up for year two.

The Solution

We built the identity around a single idea: military discipline and fashion editorial in the same frame. Camouflage, comms iconography and utility fabric aren’t dressed up to look like fashion — they’re treated as the source material for it. It’s the same tension that makes the whole initiative work: garments built for one purpose, given a second life with a completely different one.

The palette pairs natural, camo-inspired olive and khaki with electric yellow and electric green accents, lifted from hi-vis workwear and military signal colours — grounded in utility, sharp enough to stop a scroll. Typography combines a clean, modern sans as the workhorse with a mono and a serif that nod to old military kit labels and outdoor equipment. The mark itself is bold and simple, built from military signal iconography, so it reads clearly at logo scale and works stamped straight onto a garment.

We then set the direction for imagery: close-up texture and workshop documentary photography — hands, machines, raw fabric, students and veterans at work — sitting alongside editorial fashion photography of the finished pieces. Same discipline, two audiences, one story.

The Outcome

Operation Upcycle launched as a national initiative bringing Ramco, University of Southampton, Winchester School of Art, HM Prison Service and Help for Heroes under one identity, with operationupcycle.co.uk live as its new home. Since launch, Operation Upcycle has formalised its partnership with Help for Heroes — veterans mentoring students, sharing the stories behind the uniforms they once wore. It gives Ramco a fashion-forward front door a purely industrial brand never could, built to earn press coverage, attract the next wave of university and charity partners, and turn thousands of garments once headed for landfill into clothing people actually want to buy.

Tyba Energy provides an AI-powered platform that optimises the profitability of energy storage projects across their entire lifecycle. Their innovative technology delivers transparent forecasts, automated operations, and AI-driven market insights, helping developers, owners, and operators maximise returns while supporting grid decarbonisation.

To reflect their forward-thinking approach, we modernised and refined their brand identity, creating a sophisticated and professional look that aligns with their position as industry leaders.

We also designed and built a dynamic, intuitive website that enhances the user experience while effectively communicating Tyba’s complex offering.

Through subtle animations and advanced data visualisations, we brought their ideas to life, making technical information more accessible and engaging.

The result is a refined digital presence that not only strengthens their brand but also provides a seamless platform for showcasing their expertise and driving business growth.

tyba.ai

The brief

The DHD Foundation came to us at a pivotal point. With a growing network of partners and an expanding footprint across the UK and Sri Lanka, they needed a brand and website that better reflected who they are and where they’re headed.

Founded by Daisy Honeybunn and Pravin Mukhi, the Foundation funds and supports charitable organisations making a long-term difference — particularly in the fields of education, conservation and environmental protection. Their approach is grounded in equity, collaboration and impact. But their existing brand and website weren’t doing justice to the powerful work they were enabling.

Our brief? Create a contemporary new identity and digital presence that clearly communicates their purpose, showcases their partnerships, and helps them tell their story with confidence.

The idea

At the heart of the new brand is a simple but powerful creative idea: Shaping futures. Whether it’s helping a child access education or protecting precious biodiversity, everything the DHD Foundation does is about creating the conditions for people and the planet to thrive. We brought this idea to life through a bold new identity — one that balances warmth and clarity with a sense of energy and ambition.

The brand

The brand system centres around a striking black and vibrant yellow palette — confident, contemporary and full of intent. Paired with clean, modern type and an elegant line-based logo that nods to connection and direction, it’s a look that feels as at home in the environmental space as it does in education.

Stunning, human-centred photography brings a strong emotional connection, while a flexible grid system and simplified messaging help unify the Foundation’s wide-ranging work under one cohesive voice.

The logo is inspired by the Vesica Piscis, a geometric shape formed by the overlap of two circles. Traditionally a symbol of unity, potential and transformation, the perfect fit for a foundation focused on partnership and long-term impact. It also subtly echoes the idea of paths crossing and new futures being formed.

The website

The new website is more than a digital brochure, it’s a window into the world the Foundation is helping to shape. Built on WordPress, it’s fully responsive, easy to manage, and future-ready. The content structure gives space for storytelling, impact reporting, and the opportunity to showcase the Foundation’s growing list of partners. It also invites new potential collaborators to get in touch and learn more. We kept the user experience clean and intuitive, letting the content shine and guiding visitors through the Foundation’s vision, values and the difference they’re making.

The outcome

The new identity has helped the Foundation move forward with confidence. It’s modern, distinctive and built around a clear narrative giving Daisy, Pravin and the team a stronger platform to build partnerships, share their impact, and shape more futures together.

thedhdfoundation.org.uk