A mature brand for a maturing renewable energy business
Infinis is one of the UK’s largest independent renewable energy generators, quietly powering the country’s transition to a lower-carbon future. What started as a landfill gas business has grown into a diverse portfolio spanning solar, battery storage and flexible generation.
The Challenge
Infinis had the expertise, scale and track record. Its brand no longer reflected the business it had become.
The identity felt fragmented – inconsistent typography, colours and applications across the organisation. The website underrepresented key parts of the business, buried important content, and said little about Infinis’ strategy, innovation or long-term ambitions.
Rather than starting from scratch, the goal was to evolve the brand carefully: retain the equity people already recognised, while creating something more confident, modern and mature.
The Solution
We partnered with Infinis on a complete brand evolution and digital transformation.
Beginning with brand strategy and messaging, we refined how the business talks about its role in delivering a more resilient, low-carbon energy system. We developed a clearer narrative that better communicated both its heritage and its future, helping audiences understand the breadth of its renewable energy portfolio and long-term vision.
Visually, we modernised the brand through thoughtful evolution rather than revolution. The logo was refined, typography simplified, the colour palette streamlined and the overall identity made more cohesive and flexible. Motion design brought the refreshed identity to life, reinforcing the themes of continuous power generation and forward momentum. The idea at the centre of it: clean power, always on. It’s why the infinity mark exists — methane, solar and battery, three technologies working in a loop to deliver reliable clean power 24 hours a day.
We then translated the new brand into a completely redesigned website. Through UX strategy, information architecture and content planning, we created a clearer journey for a wide range of audiences, including government, investors, energy buyers, communities and prospective employees.
Alongside the website, we developed brand guidelines, infographics and motion assets, giving Infinis’ own team a flexible visual system they can apply consistently across every touchpoint.
The Outcome
The result is a brand that finally reflects the scale, ambition and maturity of the organisation behind it — more confident, credible and future-focused, while preserving the equity Infinis has built over many years.
The new website gives Infinis a stronger platform to tell its story and engage a broader range of audiences, supporting everything from policy engagement and investment to recruitment and commercial growth. Most importantly, it’s a brand system built to keep evolving alongside the business.