DRWakefield is an independent family-owned green bean coffee trading company that’s been running for nearly 50 years. They’re pioneers in creating a sustainable industry, procedures and accreditations. These guys were green before it became trendy.
We were originally approached to refresh and modernise the brand. It was important to create a professional timeless design that didn’t just follow the trends. The icon was inspired by the coffee flavour wheel and their global reach. Being a focal point within the coffee industry, working closely with a diverse range of both growers and roasters across the world.
We continue to support them, refining and finessing the brand as they evolve, reflecting their position as the market leader and bringing through their commitment to fair trade and the environment.