“I had the immense privilege of spearheading the process of redoing our mission, values, brand, and website, in order to truly embody the tone and impact of our work. Massive appreciation to Jack & Grace and Jory&Co who created the brand communications and design work, and allowed for our personality and impact to come through.”

Seren Pendleton-Knoll: Director of Strategy, Blue Forest
What we did
  • Motion
  • Report Design
  • Social
  • Brand Identity
  • Website

Blue Forest is a non-profit organisation that brings communities, finance and science together to restore and protect forests and watersheds. 

Having experienced significant growth in recent years, it recognised the need to update the Blue Forest brand to better articulate the urgency of its mission and its impact in this space. So, our friends at Jack & Grace developed a new brand strategy and we crafted the brand identity, website and other visual assets.

Collaboration was crucial on this project and it was fantastic that the California-based team at Blue Forest put its trust in the process and was happy to be guided by our team of design experts. The result? A powerful brand that communicates why landscape restoration needs to happen now.