“Jory&Co were instrumental in helping us achieve our new identity and name change. Using insight and creative flair, Ben and his team added real value to the process of transitioning from our old identity to our new bold, confident and vibrant brand. The brand refresh has made a huge difference to the organisation, helping modernise the industry and encourage young people to join the profession.”

Geoff Webb: CEO, Grounds Management Association
What we did
  • Brand Strategy
  • Brand Refresh
  • Editorial Design
  • Messaging
  • Naming

The nation’s favourite sports all depend on grass pitches. Yet grounds managers and staff are under-appreciated and the industry is under threat. 1 in 5 of the current workforce is due to retire in the next decade and not enough young, diverse, skilled professionals are entering the field to replace them.

The industry’s leading not-for-profit membership organisation, formerly known as the Institute of Groundsmanship (IOG), embarked on its Grounds for Sport campaign, bringing Jory&Co and Stand Agency on board to help modernise the industry and encourage more people to join the profession.