“I had the pleasure of working with the team at Jory & Co on a rebrand for the Homeless Health London Partnership. Our budget was tight but Pola and Amy from the team worked with me on scaling up and down options that could fit within our scope. They were really easy to work with and managed our expectations well, so we knew what we were receiving from them and when. We incorporated a round of review with people with experience of homelessness and the team were really receptive to us taking that additional step to ensure we didn’t miss the mark. If you need some creative support for a communications or marketing project, but also need people who understand the nuances of complex social issues, then reach out to Jory&Co.”

Michael Buggle: Transformation Partners in Health and Care
What we did
  • Strategy
  • Brand
  • Social
  • Guidelines

The Homeless Health programme originally sat under the Healthy London Partnership umbrella of initiatives but didn’t stand out in its own right.

We were brought in to help develop a unified, consistent story behind the Homeless Health brand under which partners, funders and stakeholders can meaningfully engage with. Creating a flexible, distinct visual language and brand identity unique to the Homeless Health programme.

A crucial part of the brand development was testing the concepts with a variety of target audiences to gain feedback before finalising the brand. The final brand needed to flex depending on the audience and was rolled out across brand guidelines. We also created a suite of easy-to-use social and PPT templates for the in-house comms team to take forward.

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