What we did
  • Brand Strategy
  • Messaging
  • Brand Identity
  • Guidelines
  • Website
  • Social
  • Editorial Design

Pioneers in private stem cell storage in the UK, Smart Cells have now been active for more than 20 years. They give parents a chance to store their baby’s umbilical blood stem cells for future use, providing the chance to combat potential blood-related illnesses.

We partnered with Smart Cells to refresh their brand and re-establish them as trusted experts in their field. Through revitalising their brand, messaging, and website, Jory&Co successfully repositioned Smart Cells as a reliable and professional partner to thousands of families. Their clean, modern, elegant look helped relay Smart Cells as a trusted and next gen health brand.