“Jory&Co are wonderful to work with. Thanks to their strategic insight, creativity and technical competency, they did a fantastic job producing the brand, website and publications for the Voluntary Carbon Markets Integrity Initiative. Jory&Co are very organised and know how to keep a team of partners on track. Responses from them were quick and thorough, which gave us a great deal of confidence in their ability to deliver our products on time.”

Melissa Pinfield: Senior Advisor, VCMI
What we did
  • Messaging
  • Naming
  • Brand Identity
  • Report Design
  • Editorial
  • Website
  • Social

The Voluntary Carbon Markets Integrity Initiative (VCMI) is a multi-stakeholder platform to drive credible, net-zero aligned participation in voluntary carbon markets. To avoid the catastrophic impacts of climate change, global warming must be kept to 1.5°C above pre-industrial levels.

Voluntary carbon markets provide an opportunity to direct private finance towards climate mitigation and nature-based solutions. But integrity is crucial. VCMI engages stakeholders around a shared mission to ensure voluntary carbon markets fulfil their potential to support the goals of the Paris Agreement.

We worked with VCMI to come up with a name, strategy, brand identity, website and social assets for launch that focused on nature and bringing clarity to this highly complex world.