The Voluntary Carbon Market (VCM) has been described by the World Bank as “a vital tool for achieving climate goals and supporting vulnerable communities” but many acknowledge that it’s far from perfect.
Here at Jory&Co, we understand that the VCM is only one component in the journey to net zero and that it comes with certain branding challenges.
How do we know this? Because we’ve worked with so many VCM organisations to create powerful brands and websites.
In our new guide, which is free to download, we look at the 10 benefits of having a strong VCM brand and website. This includes building trust and credibility, engaging stakeholders, managing reputation, reaching a global audience, and creating efficiencies.
We also provide examples of our design work in the climate finance and VCM space – for leading organisations such as VCMI, Climate Action Data Trust, IETA, Perennial, Respira, EcoSecurities and ICROA – and summarise the five main reasons why VCM organisations should partner with Jory&Co.
And to help Marketing and Communications teams in this sector get a head start, we’re offering free 30-minute consultations where we’ll provide a quick review of your current brand and website and offer our initial thoughts and recommendations.
As our founder Ben says, “We’ve become experts in branding for climate finance and the Voluntary Carbon Market in recent years. Our track record means that VCM organisations can trust our team to hit the ground running. You won’t have to explain the industry terminology or the unique challenges you face, and you can be confident that our creative approach will help you to show credibility in climate action and stand out in this crowded market.”
Melissa Pinfield, Senior Advisor, VCMI, comments, “Jory&Co are wonderful to work with. Thanks to their strategic insight, creativity and technical competency, they did a fantastic job producing the brand, website and publications for the Voluntary Carbon Markets Integrity Initiative.”
Want to know more? Download our free VCM branding guide and get in touch at hello@joryand.co
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