Piñatex website

A sustainable alternative to leather made out of pineapple leaf fibre. Clever eh!

Are you wearing shoes made from leather? In the future they might be Piñatex – a natural textile made from pineapple leaf fibre which is the byproduct of existing agriculture. Piñatex was developed as a sustainable alternative to cheaply-produced leather and synthetic materials that have a detrimental effect on both the earth and its people. By using a waste product as the raw material Piñatex is produced with a very low environmental impact, and does not contain heavy metals or banned toxic chemicals.

This pioneering textile company invited us to pitch to redevelop their website from scratch and it turned out we were the perfect match.

The result was a modern, responsive website to tells Pinatex’s exciting and unique story. We decluttered, modernised, inspired, and found the balance between sustainability, natural fibres, technology and innovation. This helped tell their story in a clearer way – communicating the company history, sales process, social impact and products with strong messaging and engaging content. Initial feedback has been overwhelmingly positive and has helped reinforce this innovative company’s position as a leader in sustainable natural fibres.

“Ananas Anam were delighted to work with Jory & Co on the full redevelopment of our website. Ben took the time to really understand our brief and delivered creative solutions that met our needs as an evolving brand, from beautiful design and UX to a CMS we could easily manage in-house. The flexibility of working with a small agency was invaluable and we’ve had amazing feedback from the result. Thanks Ben!”

Claire Mueller – PR & Communications Manager 

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