We’ve partnered with Blue Marine Foundation since 2017, and this new website is the result of that long-standing collaboration, a true labour of love. Rooted in a deep UX strategy, the site is bold, modern and user-first, bringing together over 50 projects, immersive media and powerful storytelling. It finally gives BLUE the digital home their mission to protect the ocean deserves.
The Challenge
Blue Marine Foundation (BLUE) is one of the world’s leading ocean charities, running more than 50 projects across eight strategic units. We’d first built their website back in 2017, but as the organisation grew, the site struggled to keep up. It didn’t reflect the scale of their ambition, the impact of their work, or the innovation behind their campaigns. BLUE needed a modern, solution-led platform that could tell their story clearly, inspire action, and bring together a vast and complex mix of projects, news, films and data in one place.
The Idea
We kicked off with an in-depth UX strategy process, mapping audiences, journeys and content needs to make sure the site worked as well for funders and partners as it did for the public. From there, we designed a bold but unobtrusive visual style – letting films, photography and infographics take centre stage while keeping navigation simple and intuitive. We restructured content around BLUE’s mission pillars, ensuring projects, campaigns and news could link seamlessly together. And we created space for new features including science and education hubs, an interactive project map, and showcases for immersive XR experiences.
The Outcome
The result is a bold, modern website that does justice to BLUE’s extraordinary work. It’s clear, engaging and easy to navigate, giving every visitor, whether a school student, policymaker, or philanthropist, a reason to explore further and get involved. For BLUE, it’s become a central hub for campaigns, partnerships and resources; for us, it’s a project we’re incredibly proud of, built on years of collaboration and a genuine passion for protecting the ocean.