Ocean 14 Capital (O14C) is the leading private equity growth firm in the blue economy. Their investments focus on the UN Sustainable Development Goal 14 “Life Below Water”, which remains the most underfunded of the SDGs whilst having an immense effect on the biosphere and planet as a whole.
We were approached by O14C to refresh their brand and website. Their goal was to be viewed as the leading actor investing in the blue economy. They wanted to remain professional whilst at the same time clearly highlight their dedication to SDG 14 and their niche.
We modernised O14C’s logo whilst retaining their current brand equity. We then created a fresh yet serious brand and relating documents, which translated into a modern website design. Throughout all the branded materials, the focus on the oceans and life below water was at the forefront of the visual messaging.