What we did
  • Strategy
  • Brand
  • Social
  • Guidelines

The Homeless Health programme originally sat under the Healthy London Partnership umbrella of initiatives but didn’t stand out in its own right.

We were brought in to help develop a unified, consistent story behind the Homeless Health brand under which partners, funders and stakeholders can meaningfully engage with. Creating a flexible, distinct visual language and brand identity unique to the Homeless Health programme.

A crucial part of the brand development was testing the concepts with a variety of target audiences to gain feedback before finalising the brand. The final brand needed to flex depending on the audience and was rolled out across brand guidelines. We also created a suite of easy-to-use social and PPT templates for the in-house comms team to take forward.