The Gatsby Foundation is driving a multi-year initiative to increase T-level adoption in England, focusing on the Engineering & Manufacturing (E&M) sector. The goals to boost the number of SMEs offering T-level industry placements and elevate T-levels as high-quality qualifications to address skills shortages in E&M SMEs.

We partnered with our friends at Jack&Grace to develop a distinctive, cohesive visual identity for a campaign under the theme “Tomorrow’s Talent, Today”.

The identity had to engage the E&M SME audience across five sub-sectors: Automotive, Aerospace, Maritime, Energy, and General Manufacture. Be versatile for all communications and resonate with project partners and intermediaries. Support four mini-campaigns in partnership with MakeUK, Royal Academy of Manufacturing, Enginuity, and Engineering UK.

The design features a bold industrial modular grid system paired with a distinctive colour palette inspired by safety signage for each sector. Typography is clean and impactful, drawing inspiration from instruction manuals, while imagery combines aspirational micro and macro perspectives to reflect the diversity and scope of the E&M sector.