What we did
  • Strategy
  • Brand
  • Messaging
  • Website
  • Guidelines
  • Social

Originally a spin-out of Cambridge University, Cyted is a health-tech company that has created innovative diagnostics tools to detect and diagnose upper GI cancer earlier and faster.

As a result of growth, Cyted’s brand identity was no longer in keeping inline with the development of the business and needed a refresh to ensure it aligned with their present and future business needs, vision and mission.

We refreshed the brand identity and created a new website and suite of comms assets as they look to expand. It was important to bring an emotive warmth to the visual identity but counter-balancing this with technology, data and diagnostics. The final result is modern, sophisticated health-tech brand reinventing diagnostics and setting Cyted up for future growth.