“What Jory&Co delivered has given us the clarity and confidence to scale. We now have a brand that shows exactly why healthcare needs AI-ready data, and how Orchestral is solving that challenge. It’s helping us tell our story more effectively and build momentum in a fast-moving space.”
Orchestral is an AI-first healthcare data company building the world’s largest healthcare-specific datasets. Their platform turns fragmented clinical data into real-time insights that improve outcomes at both a personal and population level. They asked us to create a brand that finally matched the scale of their ambition — confident, human, and rooted in the power of AI.
The Challenge
AI is transforming the world, but healthcare is at risk of being left behind. Without access to rich, healthcare-specific data, AI can’t solve the problems that matter most. Orchestral was closing that gap, but their existing brand didn’t communicate the importance of what they’d built. It felt too generic, too safe, and didn’t reflect their pioneering role in AI-driven healthcare. They needed a sharper story, a distinctive identity, and a website that could explain complex science in a simple, engaging way.
The Idea
Every patient is unique, and so is their data.
We built the brand around the transformation from vast, messy, disconnected data to clarity and insight.
Inspired by the real nature of healthcare data (fragmented and untidy) the brand shows information being brought into harmony, visually expressing the Orchestral name in a modern, digital way.
The Solution
We created an identity that brings their data story to life. A modular, geometric circular system that shows information connecting and forming meaning, paired with fluid motion to help guide navigation and storytelling. Bold vibrant greens with energetic accents sets them apart from the sea of clinical blues in health-tech, supported by clean, confident typography to reinforce trust and clarity.
We redesigned their website around a human-first experience, simplifying complex ideas through benefit-led messaging, clear product explainers and visuals that highlight the impact of AI-ready data. To support long-term growth, we delivered a full suite of marketing assets and comprehensive guidelines ensuring the brand remains consistent and easy to scale across product, sales and partnerships.
The Outcome
A bold and differentiated brand now positioned to lead healthcare forward. A story that finally shows the scale of their innovation. A clearer way for customers to understand the essential role of healthcare-specific data in the AI era.